Web stuff I make & web stuff I like. Books I read & the big dog I feed. That's me.
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Inspiration👏
Daft Punk: Get Lucky is Dangerous
Daft Punk’s new single is dangerously catchy.
Created this for the for the release of Margaret Stohl’s new sci-fi series for teens: ICONS. This post was expected to get a lot of eyeballs, and I had a lot to capture - the cover, characters, and chaos (the story’s apocalyptic premise) - so I went with a gif mosaic.
It’s one of many pieces that are part of this content marketing campaign I’m having fun with. You can check out the action here.
My latest mission: Create a tumblr to promote the launch of Gail Carriger’s new steampunk book series for Young Adults: Finishing School.
Content will consist of the lessons, tips and tricks as learned by the victorian ladies-in-training in the book, who attend a finishing school that teaches them not just the finer arts, but fun stuff like deceit and espionage and assassination. The Victorian setting means design of content will be fun! It’s marketing, yes, but digital storytelling in a way, and I live for this stuff.
The first book, Etiquette & Espionage hits stores on Tuesday, but I soft launched last week with a little teaser campaign consisting mostly of “coming soon posters” indicating this steampunky adventure comes loaded with vampires and werewolves and airships and mechanical robots. The later few were not nearly as well received as the “School Supplies” poster I came up with (nor were as clever), but the design process for all has been really fun. I can’t wait to get to the actual lessons!
You can’t fool the public. Content has to be really good, if not exceptional
This week’s launch is a soft one: A new community for teen book lovers is up and alive on Tumblr.
We’re calling it NOVL: a place for novel people who love YA books. I’m happy with our design, but this project is all about content, content, content. Title and author specific photos, gifs, videos, chats, quotes and more are all coming down the pipe - this is just the platform to distribute it the masses - the masses that read Young Adult books, anyway. (There are also Facebook and Twitter extensions so those consumers who haven’t joined the party on Tumblr can still access the content).
In 2013, optimized content - distributed across SM channels - will be the way to go. And I’m excited about creating all that stuff, more than building microsites. Creating a community for NOVL will be a slow build, but we have some really fun stuff planned. Let the gif-making begin!
Here’s a taste of one I did for Libba Bray’s Jazz Age thriller, The Diviners:
